WORD-OF-MOUTH AND REFERRAL
In 2007, 28 percent of respondents needed a new specialist physician.
Among consumers who found a new provider, few engaged in active shopping or considered price or quality information, especially when choosing specialists.
When choosing specialists for medical procedures, most consumers relied exclusively on physician referrals.
"Word of mouth and physician referrals still drive health care provider choice." by Tu HT, Lauer JR, Res Brief. 2008 Dec;(9):1-8..
Roughly four out of every ten new patients say information from a family member, friend, relative, neighbor or co-worker is the reason they chose a new physician.
"Investigating word-of-mouth (WOM) factors influencing patients’ physician choice and satisfaction." Metin Argan, International Journal of Medical Research & Health Sciences, 2016, 5, 1:191-198
Research carried out by UK HealthCare found that experience-based WOM marketing was responsible for one out of every four new patients.
Gombeski Jr W, Britt J, Wray T, et al. Spread the word. Word of mouth is a powerful, but often undervalued, marketing strategy---here's how to harness it. Mark Health Serv. 2011; 31(1): 22-25.
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20% savings on toxin
As reported by physicians.
Unparalleled accuracy and precision can bring substantial savings, as illustrated below:

